Guide
Black Friday upsells on Wix Stores
Black Friday 2026 is Friday, November 27, and Cyber Monday is Monday, November 30. Shoppers arrive ready to buy, so it is the weekend an add-on, a bigger pack or a spend goal pays off most. With Bumps you set each offer up ahead of time with a start and end date, and it starts and stops showing on those dates by itself.
How do I schedule an upsell for Black Friday?
- Install Bumps from the Wix App Market, if you haven't yet.
- Create an offer from a template and pick its products and discount.
- At the Launch step, set Starts to "On a date…" and pick November 27, then set Ends to "On a date…" and pick the last day you want it to run, such as November 30.
- Turn the offer on. Your offers list shows it as Scheduled until it starts and as Ended after it stops, with nothing more to do on the day.
You can narrow an offer further: to certain weekdays, to certain hours, or around blackout dates when it should not show.
Which offers suit Black Friday?
| Offer | Where | Why it fits the weekend |
|---|---|---|
| Spend more, save more | Side cart and every checkout step | A progress bar with two to five reward tiers, such as 10% off at $50 and 15% off at $100, so a shopper always has one more step to reach |
| Stock up and save | Product page | Quantity breaks, such as a 3-pack at a lower price per item, for shoppers buying for the year or for gifts |
| Buy 2, get 1 free | Product page | A deal shoppers understand at a glance in a busy week |
| Add gift wrap | Side cart | Black Friday starts the gifting season, and wrap is a small yes |
| Grab one for a friend | Checkout | A second one of what is already in the order, for someone else |
Each row is a template in Bumps. The button below opens the first one. For how each kind works, see bundles and volume discounts and checkout upsells.
Can I schedule a Black Friday offer on the Free plan?
Yes, with one thing to know. The Free plan runs one live offer of your own at a time, and a scheduled offer counts as that offer from the day you turn it on, not from its start date. It still counts after it ends, until you archive it. So on the Free plan, either turn the Black Friday offer on the day it starts, in place of your current offer, or switch your current offer off from the day you schedule it. After Cyber Monday, archive it to make room for your next offer. Starter runs 5 offers at once and Growth runs as many as you like.
Will a Bumps discount add to my own Black Friday sale?
Bumps's bundle, BOGO, spend-goal and add-on discounts are automatic Wix discount rules, nothing to type. In our tests, when two automatic Wix discounts covered the same product, Wix applied one of them, not both added together. A coupon code the shopper types still applies on top. Wix does not document how a store-wide automatic discount of your own combines with an app's, so before the weekend, put a product your sale covers in your cart with a Bumps offer and check the total Wix shows.